“This team holds an extremely important key to how we’re going to evangelize positive social change in our country.”

Wes Boyd, Co-founder,

Paul Zehrer

T. 415.302.1930

“Entering the world of director/writer/producer/editor Paul Zehrer is like meeting John Sayles for the first time.” 


Paul Zehrer’s film and television career has earned him nominations for the Sundance Grand Jury Prize, an Independent Spirit Award, and an Emmy Award. Paul made his directorial debut with the award-winning feature film “Blessing”. He has recently directed several award-winning documentary films on Waldorf education and co-directed a feature film on SAT testing in America. Over the past, Paul has written and directed children’s television for both PBS and Nickelodeon. In addition, he has over twenty-five years of experience as an editor on studio released features, Oscar nominated documentaries, and MTV music videos. Paul’s work in political and social advocacy started in the early 1980s as a photojournalist student documenting hardship on the Messabi Iron Range in northern Minnesota. He later worked throughout El Salvador and Nicaragua photographing civilians caught in civil war and worked with Human Rights Watch creating media on the genocide in Darfur. Other collaborations have been with’s Wes Boyd, Al Gore’s Alliance for Climate Protection, PBS/Frontline, TED Talks, and Van Jones’ Rebuild the Dream campaign.

“Paul delivered outstanding results… handled pressure, adversity and deadlines – never flinched. Amazing!”

Lenny Lieberman
Lieberman Productions/ Guthy-Renker


Chikara Motomura

T. 408.836.9515

Chikara has been a principal collaborator on 14 independent films with Rob Nilsson, a Berkeley-based Sundance/Cannes award-winning filmmaker. Primarily a Cinematographer and Editor, he has also worked as Producer and Location Sound. Founder of Motomura Media, Chikara has spent over 20 years as freelance Director and Cinematographer for various Japanese television networks, including NHK, Japan’s public television.A Japanese native, Chikara spent five years in Hawaii at KIKU TV as Producer/Director on documentaries and commercials. Here he also produced a number of videos for DFS Hawaii, the Royal Hawaiian Hotel, and the University of Hawaii. In 1997 he moved to the San Francisco Bay area, where he has worked as Cinematographer/Editor for Link TV on the Peabody Award winning news show, the Mosaic and the Mosaic Intelligence Report, a news analysis show on the Middle East. He edited On The Starting Line, an independent feature produced by LinV Films and has shot and edited the Telly Award winning short, “Why Waldorf?”.

“Anyone who wants to see how cinematography can be a subtle reflection of inspired personal instinct and taste should see Chikara Motomura’s work. Terrific!”

Rob Nilsson
Filmmaker, Winner of Sundance Grand Jury Prize and Cannes Camera D’or

“Chikara had a very clear idea of the concept for our film. He was extremely dedicated to capturing the footage… he was very patient and open to our ideas and incorporated them very cleverly as he edited the film.”

Natasha Lisitsa
Lead Designer, floral art installation at the de Young Museum


Eric Ivey


Eric Ivey has been working with PotentialSF for the past year as an assistant editor, camera operator, and producer. In addition to his work with PotentialSF he has has acted as a assistant director, editor, camera operator, grip, and production assistant, on many short films and music videos. He is currently working on his first feature length documentary film titled “Samaya”, which explores eastern religion in modern western society. Prior to video and film production he worked as a carpenter and Kayak guide.

Faten Yaacoub


Egypt: 00 201115005773
US: 001 831.737.8794

Faten Yaacoub works as a freelance production “fixer” and consultant. She’s been involved with Potenialsf project on Waldorf education in the Middle East and is currently developing another project on the relevance of standardized testing within the American educational scene. Her background in academia is key in understanding different cultures and meeting new challenges in her career. Faten’s studies of Comparative Literature in addition to her native Arabic endow a comprehensive dimension to her translation skills.

Tobias Roberson

Tobias Roberson works as an assistant editor, IT specialist and web designer. He has contributed to several potentialsf projects including “Preparing for Life” and “Redefining 21st Century Leadership” and produced his own instructional DVD. In addition to his editing/computer work he is an accomplished performer and teacher of music.